What Is a Canonical Tag and Why It Matters in SEO
Canonical tags help search engines identify the “main” version of a page when duplicate or similar content exists across URLs.
Why it's important:
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Prevents duplicate content issues
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Consolidates ranking signals
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Improves crawl efficiency
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Protects link equity
You should use canonical tags when:
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Same content exists across multiple URLs
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You use UTM parameters
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Running e-commerce filters and sorting
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