What Is a Canonical Tag and Why It Matters in SEO

 Canonical tags help search engines identify the “main” version of a page when duplicate or similar content exists across URLs.

Why it's important:

  • Prevents duplicate content issues

  • Consolidates ranking signals

  • Improves crawl efficiency

  • Protects link equity

You should use canonical tags when:

  • Same content exists across multiple URLs

  • You use UTM parameters

  • Running e-commerce filters and sorting

WebRank Pro audits canonical tag implementation and fixes any inconsistencies hurting your SEO.

Control how your content is seen—manage canonicals with WebRank Pro.

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